Roles: concept, strategy, architecture, creative direction, some coding

In 2013 to launch an issue campaign in support of comprehensive immigration reform I conceived and created a microsite where visitors can take a quiz to find out if their ancestors would have been able to migrate under today's stricter immigration laws. The site surpassed all initial goals, spreading organically on social media (and thanks to tweets by people like E.J. Dionne and Mark Bittman), got picked up by MSNBC and the Daily Mail, with more than 40,000 visitors completing the quiz.

You can view the site at entrydenied.org.