Roles: strategy, photo-illustration, design, print production, web production

Since 2005, Bend the Arc and its predecessor has been producing annual voter guides as downloadable PDFs. In 2012 I envisioned the first-ever printed distribution strategy and contributed the graphic design. The 2012 voter guide was mailed to supporters as a postcard, printed as a booklet for distribution, posted online, and shared on social media, all in an effort to increase voter education and engagement. 

Feedback from supporters was effusive and grateful, and the multi-channel distribution process allowed engaged supporters to share the guide with their friends and family, led to a spike of traffic on the website and hundreds of new supporters were added to Bend the Arc's list when they downloaded a printable PDF from the website.